Privacy Policy
Last Updated: January 2026
Madified Mum ("we," "us," "our," or "Company") operates the website madifiedmum.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information through contact forms, newsletter subscriptions, or affiliate registrations, including your name, email address, and other contact details.
- Technical Information: We automatically collect your IP address, browser type, operating system, referring URL, and pages visited.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Analytics regarding how you interact with the Site, including clicks, time spent on pages, and traffic patterns.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring to understand Site traffic and user behaviour
- Affiliate tracking and commission attribution related to casino partner referrals
- Site improvement and optimization of user experience
- Responding to enquiries and providing customer support
- Complying with legal obligations and preventing fraud
- Marketing communications (only with your consent)
Cookie Policy
Our Site uses cookies and similar technologies to enhance your experience. We use:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: To track visitor behaviour and measure Site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: To identify referrals and track commissions from casino partners.
- Marketing Cookies: To deliver personalized content and advertisements.
You can opt out of non-essential cookies by adjusting your browser settings or by using our cookie consent tool. Please note that disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains links to non-Gamstop casinos and other third-party websites operated by our affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly encourage you to review their individual privacy policies before engaging with them or providing any personal information. Any interactions with third-party casinos are governed by their own terms and privacy policies, not ours.
Your Rights
Under UK Data Protection legislation (UK GDPR), you have the following rights:
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to lodge a complaint with the Information Commissioner's Office (ICO)
If you are located in the United States, certain rights may also apply under the California Consumer Privacy Act (CCPA) and similar state laws. To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically, we retain:
- Contact and subscription information for the duration of your engagement with us
- Analytics data for up to 26 months
- Affiliate tracking data in accordance with commission settlement periods
- Legal and compliance records as required by applicable regulations
You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions, concerns, or wish to exercise your data protection rights, please contact us at:
Email: privacy@madifiedmum.com
We will respond to all data subject requests within 30 days or as required by applicable law.
Disclaimer: This Site is an affiliate marketing platform for non-Gamstop casinos. Gambling carries risks and may not be suitable for all individuals. Please gamble responsibly. If you experience gambling-related problems, seek support from relevant organisations in your jurisdiction.