Privacy Policy
Last Updated: January 2026
madifiedmum.com ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and other contact information you voluntarily provide
- Device Information: IP address, browser type, operating system, and device identifiers
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and navigation patterns
- Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy below)
- Affiliate Data: Tracking data related to casino referrals and affiliate commission attribution
Note: We do not knowingly collect data from children under 18. Our site is intended for adults only. Gambling is not permitted for persons under the legal age of majority in their jurisdiction.
How We Use Information
We use the information we collect for the following purposes:
- Providing, improving, and personalizing our website and services
- Analytics and performance tracking to understand user behaviour
- Affiliate tracking and commission attribution for casino referrals
- Sending promotional emails and marketing communications (with your consent)
- Complying with legal obligations and enforcing our Terms of Service
- Detecting, preventing, and addressing fraud and security issues
- Responding to user inquiries and providing customer support
Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on madifiedmum.com.
Types of Cookies We Use:
- Essential Cookies: Necessary for site functionality and security
- Analytics Cookies: Track user behaviour to understand site performance (Google Analytics, similar tools)
- Affiliate Tracking Cookies: Monitor casino referrals and commission attribution
- Marketing/Advertising Cookies: Used for retargeting and promotional purposes
Opt-Out Options:
- You can disable cookies through your browser settings
- You may opt out of analytics via Google Analytics opt-out browser extension
- You can manage your cookie preferences through our cookie consent banner
- Note that disabling essential cookies may impair site functionality
Third-Party Links
madifiedmum.com contains links to third-party casino websites and affiliate partners. We are not responsible for the privacy practices, policies, or content of these external sites.
Important: Each casino operator and affiliate partner maintains their own separate privacy policies and terms of service. We strongly recommend reviewing their privacy documentation before providing any personal information or engaging in gambling activities.
Casinos listed on our site operate under various gaming licenses and jurisdictions. We do not control their data handling, security measures, or regulatory compliance. Your use of third-party sites is at your own risk and subject to their terms.
Your Rights
Under UK data protection law (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of personal data we hold about you
- Right to Rectification: Correct inaccurate or incomplete personal data
- Right to Erasure: Request deletion of your personal data ("right to be forgotten")
- Right to Restrict Processing: Limit how we process your data
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Object to processing for marketing, profiling, or other purposes
- Rights Related to Automated Decision-Making: Not be subject to decisions based solely on automated processing
To exercise any of these rights, contact us at the details provided below. We will respond within 30 days (extendable to 90 days for complex requests).
If you are unsatisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
- Account Information: Retained while your account is active and for 3 years after closure (unless legally required otherwise)
- Analytics Data: Typically retained for 26 months
- Affiliate Tracking Data: Retained for the duration of affiliate relationships plus 12 months
- Marketing Communications: Retained until you unsubscribe
- Server Logs: Typically retained for 90 days
You may request deletion of your personal data at any time, subject to legal or contractual obligations.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Email: privacy@madifiedmum.com
Website: madifiedmum.com
Response Time: We aim to respond within 30 days of receiving your request
If you believe we have violated your privacy rights or data protection law, you may file a complaint with the UK Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: madifiedmum.com is a non-Gamstop affiliate website. We are not a gambling operator. We provide information and referral links to casinos that operate independently from Gamstop's self-exclusion scheme. Gambling is a high-risk activity. Always gamble responsibly and within your means. If you experience gambling-related difficulties, please seek support from organizations such as the National Problem Gambling Clinic or Gamblers Anonymous.